The Power of Unreasonable Hospitality: A Review of Will Guidara's TED Talk

In his TED Talk "The Power of Unreasonable Hospitality," Will Guidara, co-owner of the renowned restaurant Eleven Madison Park, shares the story of how a simple hot dog changed the way he approached the restaurant industry and led to the establishment being named the number one restaurant in the world.

Guidara explains how he overheard a group of foodies regretting not trying a New York City hot dog during their trip, and he saw an opportunity to surprise and delight them. Despite the initial skepticism of his chefs, Guidara convinced them to serve the hot dog as a special treat before the final savory course of their meal. The result was an overwhelmingly positive reaction from the customers, who cited the hot dog as the highlight of their meal and trip.

This experience sparked a shift in Guidara's approach to the restaurant industry, leading him to focus on creating extraordinary experiences for customers through unreasonable hospitality. This principle guided the team at Eleven Madison Park as they took ordinary transactions and turned them into meaningful, memorable experiences for their customers.

Overall, Guidara's TED Talk is a powerful reminder of the importance of creating positive, memorable experiences for customers in the hospitality industry. By focusing on unreasonable hospitality and going above and beyond for our customers, we can create lasting relationships and differentiate ourselves from the competition. If you're in the restaurant industry or simply interested in creating great guest experiences, I would highly recommend it.